Zenvia is in the technology market for almost 20 years, and the main purpose of the platform is to help companies to interact with its customer through messages and conversations.
Perceive and assimilate what Zenvia is will contribute a lot before deciding on choosing a communication platform or chatbot.
The platform has the purpose of providing a creative service of the chatbot for any person, without needing of a programmer.
In this article, we will explain how Zenvia works, what it is, and if it is worth it for your business.
Tópicos
What is Zenvia?
The Zenvia company started with the SMS (text message) technology only, and little by little it became a reference in Brazil.
Today, it’s a leader in all the Latin America.
The solution and tools offered by the company is to use communication channels such as WhatsApp, SMS, voice, and chat.
We will stand out the SMS because it’s the main tool.
How does Zenvia SMS work?
SMS (Short Message Service), also known as torpedo in Brazil, is the most common solution used by companies to communicate with customers.
Instant delivery, lower cost in comparison with other media, and an open rate of up to 98% (Daniel Rowles, mobile marketing), can affect 100% of mobile users via text messages of up to 160 characters.
As a result, despite the popularity of other messaging channels, the format keeps on growing, and its strategy has become even more important in the automation of communication for small, medium, and large companies.
The characters in the messages are up to 160 characters long to engage the customer in your goals and have an open rate of 98% from SMS users and 90% for those who read within 3 minutes.
Reasons for using Zenvia SMS?
Promote promotions, offers, and special conditions. Attract relevant people to visit retail, services, and e-commerce with a high conversion rate.
Submit invoices, payment reminders and reduce bad debt. The execution of SMS billing activities will be more efficient, reducing costs and improving the result of the actions.
Keep your customers updated about the news. Share news, content, and information about your company to increase customer engagement with your brand.
Let your customer know about appointments and text reminders. Reduce delivery costs for abstemious and absent customers. SMS is the best way to remind customers.
Surveys and polls
Performing market surveys, atmosphere, and NPS with low investments. Increasing the participation of respondents, making the answers easier for all types of surveys, and getting more reliable data.
Early warning
Send direct notification to your customers. Increase satisfaction by sending debt information, franchise consumption, and other important notifications.
Post-it
Send SMS reminders to your customers or partners to inform important events, allowing them to join in events and meetings.
Registration information
Updating registration data is essential. Update customer data via SMS for more accurate marketing and liquidation information.
Zenvia SMS benefits
● 98% of SMS are open on average
● 90% of the messages can be read within 3 minutes
● Low cost: cheaper than other media
● Agility: send bulk messages in minutes
● Democracy: SMS is for everyone
● Accessibility: Brazil has more cell phones than residents
● Coverage: even if your customer doesn’t have an Internet connection, the e-mail will be delivered
● Easy: you only need to add a contact to send a text message
Flash SMS
The text message will open automatically and ensure 100% of its reading, calling more attention to the public.
Flash SMS is configured to open the cell phone screen, like a pop-up.
It’s an excellent resource to send important information, such as PINs, tokens, and emergency communication.
To close Flash SMS, the user needs to interact with the text message to ensure 100% of its opening.
The service is compatible with everything, from simple cell phones to the most modern smartphones.
Sender ID
Use the sender ID so the users can quickly identify the brand of your company when they receive a message.
Sending SMS using Sender ID is a way to quickly identify your brand as a sender, for those customers who receive your SMS can identify its origin.
This service adds credibility to your e-mail.
Reply to the message
Allow your customers to interact with your company via messages on their mobiles.
Guarantee better customer experience, allowing your customer base to interact with your company via text messages sent from cell phones or smartphones.
Perform NPS surveys, marketing activities, etc.
Long message (cascade)
Send a concatenated message of up to 1520 characters and be sure to send at least one message.
Use this function to send messages of up to 1520 characters, which exceeds the default limit of the practice mode.
Special characters
Using accented words and special characters can provide a better experience to the user.
Improve communication quality and offer to your users an optimized reading for SMS with enhanced messages.
Check SMS
Transform the SMS sender into a reliable experience: Display a verified brand on the user’s screen instead of a short code (5-digits company SMS feature).
Increase your brand knowledge and gain users’ trust.
International SMS
● Contact abroad customers by sending international messages.
● Enable more features when sending SMS
Mass transport
Use several files layout that we offer to send a large volume of SMS from a file.
Preformatted message
Use preformatted messages according to your need to simplify SMS sending. There’s a lot of option such as record reminders, sending medications, and job interviews. You can also create your layout.
How much does the Zenvia plan cost?
SMS
Plan 1
● 100 SMS per month
● BRL 0.19 for each additional SMS
● Maximum limit of 500 SMS per month
● No loyalty program
● Reports sent in real-time
● Web or API platform
● Support only by e-mail
● Price: BRL 19.90/month
Plan 2
● 500 SMS per month
● BRL 0.12 for each additional SMS
● Maximum limit of 1000 SMS per month
● No loyalty program
● Reports sent in real-time
● Web or API platform
● Support only by e-mail
● Price: BRL 60.00/month
Plan 3
● 1000 SMS per month
● BRL 0.09 for each additional SMS
● Maximum limit of 2500 SMS per month
● No loyalty program
● Reports sent in real-time
● Web or API platform
● Support only by e-mail
● Price: BRL 90.00/month
Plan 4
● 2500 SMS per month
● BRL 0.086 for each additional SMS
● Maximum limit of 5000 SMS per month
● No loyalty program
● Reports sent in real-time
● Web or API platform
● Support only by e-mail
● Price: BRL 215.00/month
Plan 5
● 5000 SMS per month
● BRL 0.075 for each additional SMS
● Maximum limit of 10000 SMS per month
● No loyalty program
● Reports sent in real-time
● Web or API platform
● Support only by e-mail
● Price: BRL 375.00/month
Plan 6
● 10000 SMS per month
● BRL 0.073 for each additional SMS
● Maximum limit of 15000 SMS per month
● No loyalty program
● Reports sent in real-time
● Web or API platform
● Support only by e-mail
● Price: BRL 730.00/month
If your business needs more than 15 thousand sending per month, you will need to negotiate with a consultant, to check a customized plan for your situation.
The WhatsApp plan starts with BRL 99.00/month, which includes several features, such as messages, notification, official sender, the possibility of providing human attending, and automatic chatbot flow.
However, it’s not a fixed plan. You will need to negotiate with a consultant, to be sure about the value that you will pay.
There’s the possibility of creating a chatbot using the Sirena WhatsApp system, which is divided into two plans:
Basic Sirena
● 3 users included
● BRL 116.00 for each additional user
● WhatsApp, Facebook Messenger
● Sirena Buttons (WhatsApp click to chat)
● Unlimited WhatsApp and HSMs Templates
● First contact automatic message
● Broadcast list (up to 100 messages per day)
● Automatic customer distribution
● Automatic customer interaction records
● Management Panel
● Price: BRL 396.00/month
Sirena PRO
● 5 users included
● BRL 156.00 for each additional user
● Sirena Bots: Rating, distribution, and contact (extra cost to be applied)
● Executive assigned to customer success
● API access for platform interoperability (api.getsirena.com)
● Sirena Buttons (WhatsApp click to chat)
● Customized tag and filing reason
● Broadcast list (up to 500 messages per day)
● Organize users in teams
● Price: BRL 1196.00/month
Zenvia Flow
The Zenvia Flow tool allows you to simplify solution developments, making the interaction easier between channels and systems, besides accelerating time-to-market with visual modules and that end up with human errors in the code.
Free Plan
● 1000 messages or interactions
● Native interaction
● Channels: Facebook and website
● Support only with manuals or videos
● Management Reports
● Pre-defined models for capturing leads, promotions, etc.
● Price: BRL 0.00
Developers Plan
● 4000 messages or interactions
● Additional integration = BRL 0.06
● Native integration + APIs
● Channels: Facebook and website
● Support only with manuals, videos, and e-mail
● Artificial intelligence
● Human assistance integrated
● Management Reports
● No fine or loyalty
● WhatsApp, SMS, and voice have additional charges
● Licensing to use the platform
● Price: BRL 240.00/month
Enterprise Plan
● Native integration + APIs
● Channels: Facebook and website
● Support and training
● Artificial intelligence
● Possibility of transfer to human assistance, via chat
● Advanced Management Reports
● FAQ with artificial intelligence
● WhatsApp, SMS, and voice have additional charges
● Licensing to use the platform
● Customized plans according to the situation of your business
● Price: to negotiate with the support team
Zenvia chat
1 agent
● 1 agent included
● 120 days of history
● 2 departments
● WhatsApp, SMS, and voice have additional charges
● Support via telephone and e-mail
● Access to Zenvia chat
● Price: BRL 59.90
2 agents
● 2 agents included
● 120 days of history
● 2 departments
● WhatsApp, SMS, and voice have additional charges
● Support via telephone and e-mail
● Access to Zenvia chat
● Price: BRL 119.80
3 agents
● 3 agents included
● 120 days of history
● 2 departments
● WhatsApp, SMS, and voice have additional charges
● Support via telephone and e-mail
● Access to Zenvia chat
● Price: BRL 179.70
4 agents
● 4 agents included
● 120 days of history
● 2 departments
● WhatsApp, SMS, and voice have additional charges
● Support via telephone and e-mail
● Access to Zenvia chat
● Price: BRL 239.60
5 agents
● 5 agents included
● 120 days of history
● 2 departments
● WhatsApp, SMS, and voice have additional charges
● Support via telephone and e-mail
● Access to Zenvia chat
● Price: BRL 299.50
6 agents
● 6 agents included
● 120 days of history
● 2 departments
● WhatsApp, SMS, and voice have additional charges
● Support via telephone and e-mail
● Access to Zenvia chat
● Price: to negotiate with the support team
Is it worth it to contract Zenvia’s plan?
Zenvia is a platform that includes several customer services channels, such as Chat, WhatsApp, Facebook Messenger, Chatbots, and many others. The tool that stands out the most, and which was the cause of its prominence in the market, is the SMS sending tool.
Understanding what Zenvia is, will make your understanding regarding sending SMS and chatbots easier, which can optimize your customer service, making it more agile and dynamic.
The prices charged by Zenvia are very affordable, mainly for SMS plans, or the Sirena basic plan for chatbot, how the SMS open rate is high, it can be an alternative for your business to surrounding your customer in every way possible.
Did you like this review about Zenvia? Do you believe it would be the ideal choice for your business? Leave a comment and share your opinion with us.