Marketing with WhatsApp is the latest trend that can bring amazing results in the business world.
Implement the right strategy WhatsApp for companies and begin to obtain the first results.
WhatsApp is not only the most popular messenger in the world (with more than 1.5 billion active users in more than 180 countries!),
It is also a marketing tool able to connect companies to people that were never seen before.
It’s not that easy, but it is worth it, due to its great potential.
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Marketing with WhatsApp, how it works, and why should your company use it?
Nowadays, it’s almost impossible for someone to ignore messengers apps.
Besides the growing number of users, these apps offer two main features that traditional social networks do not offer: customization and authenticity.
In fact, they allow maximum customization of the experience and the dialog with the user/customer.
On top of that, make the company authentic, replacing the default, cold and impersonal messages (typical from traditional companies) in an online conversation with a person in flesh-and-blood (humanization).
There are many apps like WhatsApp, but none of them can offer wide dissemination.
WhatsApp for Companies: advantages and opportunities
WhatsApp has become very useful for customer services, communication one-on-one, and, even for a non-conventional marketing campaign.
If you use WhatsApp for companies, for commercial reasons, it doesn’t make sense to use it in a personal account.
You may take the risk of losing access to your account, however, above all, you don’t have access to the most useful functions that are included on the WhatsApp Business version.
Small business, WhatsApp Business is a great possibility
This app is available for Android and iOS, but it can also be accessed on an online platform (WhatsApp Web) that you can use on your computer if you already have a business account configured.
WhatsApp Business is the specific version of WhatsApp for SME companies that need to organize their presence on WhatsApp.
And, like the original version, it is free.
7 tips to better use WhatsApp for Companies:
1: What features does WhatsApp Business have?
From company profiles to automated messages, WhatsApp for companies offers many useful functions that may help you in the management of corporate communication.
Here are some, check this out:
Company profile: you can create a public profile with the information of your company, including e-mail address, place, company description, website, working hours, logo, etc.
Commercial Statistics: you can check analytical reports regarding your account activity, for example, the number of messages sent, delivered, read, and received.
Tags: you can add customized tags with different colors to the active customers’ chat, to organize them.
Salutation: you can define a default salutation for those customers that start a conversation with your company.
Away messages: you can pre-set messages to be sent when you are not online.
Quick response: the most used messages can be saved by using a shortcut starting with “/”.
For example, if you save a quick response informing the client of your address, type “/address” to send an automatic message already written with “Thank you for asking where we are: we are located at Street …, number …”.
WhatsApp Business simplifies the things for small businesses:
● Makes all corporate information immediately available to all customers
● Facilitates the management of chats
● There are some automatic responses features and enough response samples to manage a small customer base
1: What features does WhatsApp Business have?
From company profiles to automated messages, WhatsApp for companies offers many useful functions that may help you in the management of corporate communication.
Here are some, check this out:
Company profile: you can create a public profile with the information of your company, including e-mail address, place, company description, website, working hours, logo, etc.
Commercial Statistics: you can check analytical reports regarding your account activity, for example, the number of messages sent, delivered, read, and received.
Tags: you can add customized tags with different colors to the active customers’ chat, to organize them.
Salutation: you can define a default salutation for those customers that start a conversation with your company.
Away messages: you can pre-set messages to be sent when you are not online.
Quick response: the most used messages can be saved by using a shortcut starting with “/”.
For example, if you save a quick response informing the client of your address, type “/address” to send an automatic message already written with “Thank you for asking where we are: we are located at Street …, number …”.
WhatsApp Business simplifies the things for small businesses:
● Makes all corporate information immediately available to all customers
● Facilitates the management of chats
● There are some automatic responses features and enough response samples to manage a small customer base